Brighton ~Berlin ~ Barcelona

An international female team of
#WomenEmpoweringWomen to live healthy and sustainably.


Jo-Anne Godden – Founder and Designer

Lingerie and swimwear specialist, mother and activist. After 25 years working in the unsustainable Fashion Industry, Jo decided to be part of the solution.

RubyMoon combines the industry’s substantial potential to positively impact the social and environmental state of our planet, with the knowledge that women and innovation are key to a better future. Jo is committed to activate women’s potential and elevate their status in communities where they often don’t have a voice. Investing in microfinance enables females to drive development and progress.

Active moves: loves to swim and the beach is her favourite place.


Martina Ankenbrand – Ecommerce Manager

Experienced marketer in diverse online activities across the UK, German and US market. Has a background in strategic marketing with a focus in sustainable fashion.

Martina is passionate about technology, sustainability and social entrepreneurship and believes in the powerful combination of all three.

Active moves: Hiking, yoga, running.


Sara Rodrigues Pereira – Creative Assistant

Product and fashion designer, has worked with European and US brands within corporate and entrepreneurial fields. Sara thrives while co-creating impactful services and products, developing meaningful and inspiring content, overseeing brand, marketing and events across the different business activities.

One of her strong convictions is that we can change the world through what we wear.

Active moves: yoga and year-round ocean swimmer.


Jemima Hotchkiss – Social Media Manager

Having studied Marketing communications and Creative Direction, she likes combining these two – business and design – to gain a new perspective. Jemima handles all things Social Media, from Content Creation to Collaborations.

Growing up with an environmentally conscious mother, it is no surprise that Jemima has followed suit – with a passion for fashion she is now finding her way through more conscious choices. She loves the ocean and Brightons´seagulls.

Active moves: dancing and gym workout.


Mi Elfverson – Photographer and Videographer

A video producer and commercial photographer who started in the film and television industry 25 years ago. She has been working with recognised advertising agencies and directors around the world.

Mi is the founder of The Vlog Academy, which offers training and implements strategy for video blogging.

Active moves: running and hiking.


Sarah Arnett – Decorative Artist and Print Designer

After graduating from the University of Brighton with a degree in woven textiles, she moved to India for an adventure that and immersed Sarah in the indulgence of colour and pattern, feeding her passion for a taste of the exotic.

On returning to she moved seamlessly into the luxury fashion trade. The results have resulted in collections and designs for high-end stores worldwide.

Active moves: swimming.


Sara Osterholzer – Board Director

A strategic thinker and results oriented, passionate about business for good and how social and environmental issues can be tackled by enterprises.

She works with organisations to develop support offerings, deliver training and coaching entrepreneurs embarking on the startup journey.

Active moves: outdoor biking.



What #ActiveWomen say about RubyMoon:

“During the hot summer weeks we did our asanas next to a lake and it was just amazing to be able to jump into the water right away :-)” – Noemi, Austria

“Shipping was good, customer service was excellent. Answered all my questions quickly and was very nice. Thank you to RubyMoon, I haven’t been swimming in years and now I finally can.” – Annabel, USA

“I love my Lucia shorts to bits.” – Oona, Finland

“My RubyMoon Lelani blue Gym To Swim bra arrived safely, and fits beautifully. I love it!” – Ros, Ireland

“The Ysabel crop top and Gina leggings are the perfect yoga outfit. I love the supportive softness of the fabric and also that I can simply rinse it and line dry them when I get home. Extra points for the eco packaging!” – Maria, Portugal

“I love the holistic approach that RubyMoon takes, supporting women and the environment. Super happy with my new Vanna crop top.” – Elizabeth, Germany

“I’m loving my new RubyMoon gear.” – Caroline, UK


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