Our ethos is called #100%NetProfit. We start with materials to #SaveOurOceans then use all the profit for business loans to empower women entrepreneurs around the world.
Textiles are the next most harmful industry to our planet after oil – with a high social cost too- so we choose clean, local and transparent manufacturing. RubyMoon works with Healthyseas.org to reclaim waste in the form of fishing nets and plastic waste to help boost our seas’ biodiversity. And whilst turning waste materials into beautiful garments, we have a carbon footprint that’s 42% less than similar products. Find out more
We’ve designed our versatile, mix and match Gym To Swim ® collection in keeping with the principles of slow fashion. We focus on the look, fabric, construction and fit to bring you the best fitness wear we possibly can- using Xtra Life Lycra ® and chlorine resistant, durable high quality fabric. Whether you are at the gym, hot yoga class or swim we have the outfit for you – wear it your way.
100% of the net profits we make are given to women across 13 different countries as a micro-loan to launch their business generating an income for them and their family to find a path out of poverty. All our garments are named in tribute to the inspiring women we are proud to support. Find out more