RubyMoon empowers women through small loans to help them start or grow their own business. We do this through Lendwithcare.org where we select the women we invest in, who have stories that inspire us. Some of our garments are named after these women- take Lucia for example:
Our bestselling Lucia boy shorts are comfortable, soft, stretchy, vegan, durable as well as chlorine, sunlight and saltwater resistant. But behind this garment hides the protagonist of the show: Lucia.
Lucia Mudima is a widow living in the Mandeya area of Honde Valley in the Eastern Highlands of Zimbabwe. Before she could access her loan, she undertook financial training at Thrive Microfinance, enabling her to become financially literate. After that, she was ready to kick start her food business and provide an income for her and her 4 children- find out more in the short film below!