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“I can’t save the world alone!” – The myth threatening our environmental progress.

Sceptics are arguably a bigger threat to our environment than climate change itself. Over the years, there have been multiple articles suggesting we all stop caring – from ‘the earth is homeostatic’ to ‘it simply won’t get too bad within our lifetimes’, and the reasons have always been entirely disprovable. One recent article has particularly angered us here at RubyMoon – an Alden Wicker article entitled ‘conscious consumerism is a lie’. The article highlights the three main points targeted by sceptics in their arguments against acting in favour of the environment – and the three ways of thinking that we need to change.   1.) The misrepresentation of research findings. […]

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Trump’s withdrawal from the Paris Climate Agreement is no “hoax”: What does this mean for the fashion industry and in general?

Earlier in June this year President Trump made the shocking announcement that the U.S. would be withdrawing from the Paris agreement. This pivotal agreement, signed by 195 nations, is one of the first deals that unites the world in a collective fight against the burgeoning climate change problem. Living under what has been deemed, the age of the Anthropocene (or the age of man); such a step is one towards undoing the careless and relentless damage done by humans, to our beautiful planet. The Anthropocene marks the period from which humans began to significantly impact the earth, and is posited as being from the 1800s; the beginning of the industrial […]

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The Capsule Wardrobe Challenge: 37 Items or Less

You may have heard of the term ‘capsule wardrobe’, essentially meaning a wardrobe containing a few items of clothing that don’t go out of fashion quickly, that you really love. We’d hope we all have something similar in our own closets, but how many clothes do you actually own? 75? 100? The capsule wardrobe challenge encourages you to never own more than 37. And it’s actually easier than it sounds. Creating a capsule wardrobe is a great idea if you’re interested in minimising your wardrobe and embracing slow fashion, since it encourages you to stick to a few staples rather than buying into tons of fad trends. Some guidelines just […]

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A list that’s sure you to make you GREEN with envy: Brighton’s top sustainable hot spots

Brighton is a bustling haven of sustainability. With saving the planet at the very heart of its politics, (it still reigns champion as the ONLY Green constituency in the country); such an attitude is palpable as one walks through the city. As you worm your way through the North Laine’s, (a symphony of seagulls providing a backtrack to Brighton life), you can’t help but notice that there are nearly more food options available for vegans than non-vegans, a rare find. Chic boutiques boast ethical and sustainably sourced clothing, small organic and sustainable food markets sell reasonably priced groceries, and a totally vegetarian shoe shop stands out. The city also teems […]

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Ocean’s Angels- Are they really answering our sustainability prayers?

As summer is well underway, many will now be diving into continental seas, or perhaps dipping tentative toes into slightly colder water here at home. For those of you making a splash, now seems a good time to raise awareness concerning the high levels of waste plastic in our oceans; and point to those who are making waves in innovative technology and design to overcome our ocean’s burgeoning problem. Plastic waste now accounts for up to 80% of the total debris in the oceans. It is the number one source of pollution in the oceans, and is symptomatic of the disposable lifestyle many are defined by. Killing over a million […]

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Sustainable Development Goals ARE ‘Life Goals’

You may have heard or seen the phrase, “#Life Goals” splashed across social media recently. A fabulous, minimalist mansion with pool overlooking Californian coastline. A model-esque couple camping in scenic countryside with absolutely no sign of rain, cows, or cow dung. A woman doing yoga and drinking a fruit smoothie and posting about it on social media, at the same time. The posts captioned “Life Goals” (always accompanied with the heart eyes emoji), as inspirational as they can be: fail to include a bigger, and more pressing picture. I would like to highlight a new set of ‘life goals’ that should be taking precedence and getting more attention on social […]

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An ethical summer holiday packing list

Summer is officially here and it’s the perfect time to take some time off work and head away to sunbathe by the sea, whether that’s your local beach or a plane’s journey away! As with any shopping spree, we’ve got to remember to shop sustainably when looking for some last-minute holiday purchases. Here’s a compilation of brands you can look to for all your summer essentials! Clothes The number of days you’re going away for will determine just how much you need to pack in terms of clothing. Remember to bring a jumper for the cooler nights, and bear in mind that you’ll often be wearing little more than your […]

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