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2020: The year of eco-fashion?

We see a lot of companies, particularly clothing brands, claiming to have environmentally-friendly credentials as a means of attracting conscious shoppers to their stores. However, it has been proven that not all companies know exactly how environmentally friendly – or usually, unfriendly – they really are. In 2011, Greenpeace inspected the water outputs of multiple riverside factories in China, including those producing garments, in response to it being published that 50% of China’s water had been deemed unsafe for human contact. It was believed that these factories were dumping toxic chemicals into rivers, and this meant that these chemicals were coming through into food and drinking water, affecting the health […]


Four incredible re-uses of plastic water bottles!

Each year the average UK household uses 480 plastic bottles, but only recycles 270 of them, meaning nearly half (44%) aren’t put in the recycling. If one year’s worth of the UK’s unrecycled plastic bottles were placed end to end, they would go around the world 31 times covering 780,000 miles (not even taking into account every other country!). When plastic does not get recycled, it takes hundreds of years to naturally break down, creating detrimental repercussions to our wildlife, and now the main source of ocean pollution. There are some amazing and innovative ways in which some people are trying to tackle this however, trying to make the move […]


“Who has my money helped?”: Our recent LendWithCare successes

As you may know, RubyMoon is actually a not-for-profit organisation. The money we generate from sales of our swimwear goes entirely to women entrepreneurs in developing countries as loans to help them either start or grow their businesses, as a means of helping them to help themselves. When the loans come back, we can then put them towards producing more swimwear or re-loan the money to others who need it. We focus on women, as they are seen as the ‘change agents’ of the family –meaning they are the ones who are more likely to use the money for the good of their family. Women spend a larger proportion of […]


Five beach reads that will get you thinking this summer!

Sand- check. Cocktail- check. New RubyMoon bikini- check. Good book? Check. Nothing beats unwinding and getting into a good book. Here’s a roundup of some of the most popular books on sustainability and the environment. Get informed- whilst getting brown. Collapse: How societies choose to fail or survive, Jared Diamond: Diamond makes an enquiry into how societies such as the Mayan community and the people of Easter Island, collapsed. Using a range of past and present case studies, Diamond highlights the conditions needed for societal collapse, and what needs to be done to avoid it. Stories of serial self-inflicted ‘ecocide’ can lead us to draw conclusions about the fate of […]


Travel Tuesday Special: The most sustainable European cities for you to get lost in this summer

If your Instagram feed has become sickeningly saturated with other people’s sun, sand and sea posts; why not consider a weekend away in one of Europe’s greenest cities this summer? RubyMoon puts together a list of five of the most sustainable cities in Europe, according to rankings and general experiences!   Zurich, Switzerland: Ranked number one in the 2016 Arcadis Sustainable Cities Index-Zurich is the place to be for any eco-warriors this summer. Not only is it the greenest city, but it also ranks highly in terms of quality of living. *Cough cough*; not saying there’s a correlation….The city is teeming with green spaces and nature experiences, such as the […]

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