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How RubyMoon Embraces All the 17 Sustainable Development Goals 🌍

The SDGs were launched in 2015 by the UN to create a better and more sustainable future for everyone. ⁠These global goals call to action every country in the world, both developed and developing to fight social inequalities and climate change by the year 2030. The UN urges every government, organization, business, brand and school to implement these goals. ⁠ Goal 1: No Poverty RubyMoon has empowered 1036 women entrepreneurs in 14 developing countries by donating 100% of our profits. Through Lendwithcare.org, RubyMoon has given microfinance loans to women so they can start or grow their own business, ensuring they have a steady income to fight poverty. Goal 2: Zero Hunger […]


Changemakers 2020: Sara Ward & The Hen Corner

In one of the previous posts, we talked about Catherine Conway, one of the Top Changemakers of 2020 in The Big Issue. The article was so eye-opening that we had to write about another inspiring woman from the same list. This time we’re choosing Sara Ward, a wife and mum living in London who transformed her back garden into a farmer’s market (and much more). Hen Corner Years ago, Sara started questioning the food she was giving her children. Where does it come from? How is it produced? How does it affect the environment? How healthy is it? All these questions had unpromising answers. So, she began buying food from […]


Turn Valentine’s Day from Red to Green

Photo credit: Bianca Mentil form Pixabay Soon it’ll be Valentine’s Day, a day of love, affection, and happiness. Many view this day as an opportunity to shower loved ones with tokens of appreciation. However, many feel obligated to empty their wallets in the name of “love”.   Also, let’s not get started with the insane expectations placed on one’s partner on this day. Since when do roses, diamonds, and expensive dinners represent how much your boyfriend/girlfriend means to you? Why is love symbolized with the amount of money you spend rather than with real actions or words?    It’s not only that, but this excessive consumption also affects our environment […]


Going Circular: How to Include Human Happiness

In our previous post we discussed the benefits of a circular model in manufacturing, but the question arose as to how can we design it to be beneficial to the people as well as the planet? How can it better appeal to the mainstream public and inspire faster change and action? We need a model that allows citizens to start their own circular initiatives. The answer to these questions lies with the Doughnut economy. A doughnut model that could solve all the social and environmental problems in the world. Need we say more? Can the Doughnut Economy Be the Solution? The Doughnut economy was designed by Kate Raworth in 2012 […]


We Celebrate Women!

Hosted by RubyMoon and FotoDocument Thursday, 12 March 2020 from 19:00 to 22:00 The Mesmerist 1-3 Prince Albert Street BN11 Brighton Details Please join us for an evening of fun, laughter, talks, inspiration & delicious veggie / vegan food to celebrate International Women’s Day 2020! – A delicious Veg/Vegan 3 course dinner from Space&Thyme at the Mesmerist – RubyMoon will present their work on sustainable fashion and empowering women worldwide – FotoDocument will present the work of outstanding women photographers from around the world and launch the Marilyn Stafford FotoReportage Award 2020 Be inspired by other women working with purpose in our great city – you will have the optional […]


A Solution For Our Sick Planet: The Circular Economy

Everyday we get bombarded with news about unpredictable weather, social unrest and economic fluctuations. What are we doing wrong? Why does it seem that everything is falling apart? One reason that comes to mind is the linear economy within our society that focuses on buy-use-waste. The overproduction and overconsumption stemming from this leads directly to environmental and social turmoil. At RubyMoon we think there is a solution to this problem; moving towards a circular economy, an economy with recycling, reusing and local production at its core. Can you imagine a world based on a circular economy? It all starts with saying ‘what if’. What if the UK relied entirely on […]

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