カテゴリー: Ethical Fashion News

Are Black Friday bargains worth it?

Who doesn’t love snagging a good bargain? Saving a few quid here and there? You’d be crazy not to love Black Friday’s insane deals, right? But ask yourself, are bargains worth the environmental impact of overconsumption and impulse buying so central to Black Friday’s success?  The answer is no, in case anyone had doubts. Popular fashion retailers spend massive amounts of time, energy, and money to lure you in during Black Friday and Cyber Monday. Many of these retailers, including Vero Moda, C&A, Forever 21 and Esprit rely heavily on synthetic materials such as polyester to make some of their garments. Here are just a few of the ways in […]

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Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is (in part) due to the nature of the industry. The process of producing garments – from design to sale, is much quicker and cheaper compared to the automobile or furniture industry, for example. This is also the reason why (primarily in western countries) clothing fashions are actually designed to have a short lifespan. This development […]

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Boycott_1

To boycott or not to boycott? – That is the question

With the fashion industry producing nearly 100 billion pieces of clothing each year, it’s no surprise that it’s one of the largest contributors to global warming. The UN recently reported that the unprecedented rate and scale of climate change could be more catastrophic to the world than previously predicted. The Facts This week our colleague Jessica researched the extensive damage that the fashion industry is doing to our environment and what we can do to transform consumer behaviour. Here are some of the shocking statistics: Did you know? The fashion industry uses around 98 million tonnes of non-renewable resources each year. More than 1 million tonnes of materials are wasted […]

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EMPOWERING WOMEN: Maria Rasheed

RubyMoon loans 100% of its net profits to women entrepreneurs in 14 developing countries. We share each story with you, from each woman that journeys with us. Case study and beautiful photography provided by FotoDocument/Shai Chishty Meet Maria Rasheed, a 24 year old young entrepreneur from Kot Khawaja Saeed in Pakistan. This is a story about loss, life, initiative  and the strength found in family. After being married for only 35 days, Marias´ husband (in the book of photos above) suddenly died of a heart attack. Soon after this devastating event, Maria found out she was pregnant. Still grieving and in shock, she decided to return to her family who […]

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Empowering Women: Jenny Vallejo

RubyMoon loans 100% of its net profits to women entrepreneurs in 14 developing countries. We share each story with you, from each woman that journeys with us. Case study and beautiful photography provided by FotoDocument/Ana Caroline de Lima Meet Jenny Vallejo who lives with her husband and their two kids in Carchi province, Northern Ecuador. Jenny has been working as a farmer and raising cattle since she got married, 12 years ago. She grows a diverse range of plants, such as corn, beans, and barley. In Ecuador, there are two seasons: the dry and wet season. This is the reason why Jenny decided to build a small dam to gather […]

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Out Of Sight, Out Of Mind: Who Made Your Clothes?

For Fashion Revolution week I wanted to share a recent visit to the Tenement Museum in Manhattan – Founded in 1988 by historian Ruth Abram and social activist Anita Jacobsen, the museum tours explore the uniquely American story of immigration and the rich, diverse landscape it continues to create. The Museum took root when Abram and Jacobsen discovered 97 Orchard Street — a dilapidated tenement building that had been shuttered for more than 50 years. Although in ruins, many of the personal artifacts of the generations that lived there remain and a whole series of tours have been developed around the inhabitants and their histories. One such tour is called […]

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Circular economy

CREATING CIRCLES OF POSITIVE IMPACT

Using Circular Economy to design products and businesses that benefit both people and our planet. Alexandra Reece investigates. Clothes are a fundamental part of our everyday life, used by many as a form of self-expression, but clothes are also killing our planet. In the current linear textiles economy, total greenhouse gas emissions from textile production amount to 1.2 billion tonnes annually, more than those of all international flights and maritime shipping combined (1). The Environmental Audit Committee’s recent ‘Fixing Fashion’ report has brought the idea of a need for systemic change in the fashion industry to the mainstream. A new economic model is necessary for fashion to end an era […]

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Entreprenuership

INSPIRING & IMPACTFUL: Majeeda Bibi

RubyMoon gives 100% of our net profits to women entrepreneurs as microloans across 13 developing countries. We want to share each empowering story with you, with everyone that journeys with us. Case study and photography provided by FotoDocument/Shai Chishty Majeeda Bibi is 58 years old, wife and mother to 3 sons, lives in a rented apartment in Badami Bagh in Lahore, Punjab, Pakistan, with her family. Majeeda is an incredible successful story. Majeeda’s husband’s wages from work at the vegetable market were not enough to survive, meals were irregular, and many days would go by where they only drank water. 9 years ago when her youngest son Ishaq, only 6 […]

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microfibres

Oceans & Oceans of Microfibres: Time To Clean Up Our Act!

In October 2018, one of the European e-commerce platforms on which RubyMoon is featured, banned all polyester clothing – unless it is recycled.  With 35% of all plastic in the ocean being attributed to tiny plastic particles that are washed off of clothing, the issue of plastic pollution is becoming increasingly relevant and urgent. We were wondering if this is the beginning of the end for synthetic fabrics? Alexandra Reece investigates. Consumers are aware of the polluting impact of plastic on the environment, but what if by washing our clothes responsibly we could start cleaning up the problem? It was just a few years ago that consumers were made aware […]

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washing

Creating a balanced capsule wardrobe

What: A capsule wardrobe is made of carefully selected pieces that express who you are, fit your body, your lifestyle and can be combined in many different ways. Why: Because we love our planet, for us it is all about sustainable consciousness. We encourage investing in good & fair quality pieces. This saves time, money, and builds a strong personal style – while respecting the planet and its people. How: Keep it simple, start small, take all the pieces you no longer wear and find a place for them (For more information please read No.4). Organize what you have, here is a checklist for the essential 7-10 items: 1. A good […]

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