カテゴリー: Uncategorized

2020: The year of eco-fashion?

We see a lot of companies, particularly clothing brands, claiming to have environmentally-friendly credentials as a means of attracting conscious shoppers to their stores. However, it has been proven that not all companies know exactly how environmentally friendly – or usually, unfriendly – they really are. In 2011, Greenpeace inspected the water outputs of multiple riverside factories in China, including those producing garments, in response to it being published that 50% of China’s water had been deemed unsafe for human contact. It was believed that these factories were dumping toxic chemicals into rivers, and this meant that these chemicals were coming through into food and drinking water, affecting the health […]

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Four incredible re-uses of plastic water bottles!

Each year the average UK household uses 480 plastic bottles, but only recycles 270 of them, meaning nearly half (44%) aren’t put in the recycling. If one year’s worth of the UK’s unrecycled plastic bottles were placed end to end, they would go around the world 31 times covering 780,000 miles (not even taking into account every other country!). When plastic does not get recycled, it takes hundreds of years to naturally break down, creating detrimental repercussions to our wildlife, and now the main source of ocean pollution. There are some amazing and innovative ways in which some people are trying to tackle this however, trying to make the move […]

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“Who has my money helped?”: Our recent LendWithCare successes

As you may know, RubyMoon is actually a not-for-profit organisation. The money we generate from sales of our swimwear goes entirely to women entrepreneurs in developing countries as loans to help them either start or grow their businesses, as a means of helping them to help themselves. When the loans come back, we can then put them towards producing more swimwear or re-loan the money to others who need it. We focus on women, as they are seen as the ‘change agents’ of the family –meaning they are the ones who are more likely to use the money for the good of their family. Women spend a larger proportion of […]

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Five beach reads that will get you thinking this summer!

Sand- check. Cocktail- check. New RubyMoon bikini- check. Good book? Check. Nothing beats unwinding and getting into a good book. Here’s a roundup of some of the most popular books on sustainability and the environment. Get informed- whilst getting brown. Collapse: How societies choose to fail or survive, Jared Diamond: Diamond makes an enquiry into how societies such as the Mayan community and the people of Easter Island, collapsed. Using a range of past and present case studies, Diamond highlights the conditions needed for societal collapse, and what needs to be done to avoid it. Stories of serial self-inflicted ‘ecocide’ can lead us to draw conclusions about the fate of […]

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Travel Tuesday Special: The most sustainable European cities for you to get lost in this summer

If your Instagram feed has become sickeningly saturated with other people’s sun, sand and sea posts; why not consider a weekend away in one of Europe’s greenest cities this summer? RubyMoon puts together a list of five of the most sustainable cities in Europe, according to rankings and general experiences!   Zurich, Switzerland: Ranked number one in the 2016 Arcadis Sustainable Cities Index-Zurich is the place to be for any eco-warriors this summer. Not only is it the greenest city, but it also ranks highly in terms of quality of living. *Cough cough*; not saying there’s a correlation….The city is teeming with green spaces and nature experiences, such as the […]

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“I can’t save the world alone!” – The myth threatening our environmental progress.

Sceptics are arguably a bigger threat to our environment than climate change itself. Over the years, there have been multiple articles suggesting we all stop caring – from ‘the earth is homeostatic’ to ‘it simply won’t get too bad within our lifetimes’, and the reasons have always been entirely disprovable. One recent article has particularly angered us here at RubyMoon – an Alden Wicker article entitled ‘conscious consumerism is a lie’. The article highlights the three main points targeted by sceptics in their arguments against acting in favour of the environment – and the three ways of thinking that we need to change.   1.) The misrepresentation of research findings. […]

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Trump’s withdrawal from the Paris Climate Agreement is no “hoax”: What does this mean for the fashion industry and in general?

Earlier in June this year President Trump made the shocking announcement that the U.S. would be withdrawing from the Paris agreement. This pivotal agreement, signed by 195 nations, is one of the first deals that unites the world in a collective fight against the burgeoning climate change problem. Living under what has been deemed, the age of the Anthropocene (or the age of man); such a step is one towards undoing the careless and relentless damage done by humans, to our beautiful planet. The Anthropocene marks the period from which humans began to significantly impact the earth, and is posited as being from the 1800s; the beginning of the industrial […]

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The Capsule Wardrobe Challenge: 37 Items or Less

You may have heard of the term ‘capsule wardrobe’, essentially meaning a wardrobe containing a few items of clothing that don’t go out of fashion quickly, that you really love. We’d hope we all have something similar in our own closets, but how many clothes do you actually own? 75? 100? The capsule wardrobe challenge encourages you to never own more than 37. And it’s actually easier than it sounds. Creating a capsule wardrobe is a great idea if you’re interested in minimising your wardrobe and embracing slow fashion, since it encourages you to stick to a few staples rather than buying into tons of fad trends. Some guidelines just […]

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A list that’s sure you to make you GREEN with envy: Brighton’s top sustainable hot spots

Brighton is a bustling haven of sustainability. With saving the planet at the very heart of its politics, (it still reigns champion as the ONLY Green constituency in the country); such an attitude is palpable as one walks through the city. As you worm your way through the North Laine’s, (a symphony of seagulls providing a backtrack to Brighton life), you can’t help but notice that there are nearly more food options available for vegans than non-vegans, a rare find. Chic boutiques boast ethical and sustainably sourced clothing, small organic and sustainable food markets sell reasonably priced groceries, and a totally vegetarian shoe shop stands out. The city also teems […]

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Ocean’s Angels- Are they really answering our sustainability prayers?

As summer is well underway, many will now be diving into continental seas, or perhaps dipping tentative toes into slightly colder water here at home. For those of you making a splash, now seems a good time to raise awareness concerning the high levels of waste plastic in our oceans; and point to those who are making waves in innovative technology and design to overcome our ocean’s burgeoning problem. Plastic waste now accounts for up to 80% of the total debris in the oceans. It is the number one source of pollution in the oceans, and is symptomatic of the disposable lifestyle many are defined by. Killing over a million […]

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