Creative Conscience Interview with RubyMoon’s Founder Jo

RubyMoon founder Jo Godden

The Creative Conscience Awards are a ‘platform for innovative ideas that encompass world changing creativity’ and RubyMoon’s founder Jo was one of this year’s judges. As RubyMoon is founded on sustainability, working with the Creative Conscience team was an excellent opportunity for us.

Below is a snippet of the interview, you can read the full piece here.

What is the single most interesting brief you’ve worked on during your career?

The work I do now with my ethical swimwear company has been the most challenging for me, but also the most rewarding. Like the CCA brief I started with an open opportunity, but also one that was almost impossible because there were so many different ways I could build it.

Who has been your biggest influence?

I was young and searching for what I wanted to do in life, and on a whim took an evening course on design and pattern cutting. During school I was never great at fine art and didn’t have much encouragement to go into a creative field, but I had always enjoyed making clothes as a hobby even though I believed I wasn’t good enough to make it into a career. The tutor at the evening class was a lady called Christina Barry, and she completely changed my life by telling me that I was good enough to pursue fashion design. This was something I had never had anyone tell me before, and it gave me the confidence to push myself and make my passion a reality. Although she may not be a big design influence, she definitely had the biggest influence on my life.


Read the full interview here!

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