Happy #WorldOceansDay


Today we are celebrating our beautiful blue ocean that connects us all. World Oceans Day serves as a reminder to help protect and conserve our seas. Did you know that a healthy ocean is critical to our survival – it generates oxygen, feeds us, regulates the climate, cleans the water we drink and provides medicine!

Here are a few ways in which RubyMoon is helping to clean the ocean and protect our environment.


ECONYL® nylon yarn from used fishing nets
RubyMoon chooses sustainable materials – ECONYL® nylon yarn, from used fishing nets and other regenerated material, is used in our quality swimwear fabrics.

Partner with healthyseas.org to collect drifting nets
We are a committed partner to healthyseas.org to collect drifting or ‘ghost’ nets. Fact: ghost nets make up 48% of the waste deposited at the great Pacific Garbage Patch. Drifting nets entangle & kill seals, turtles, sea mammals and fish – so every time you make a purchase from us you are helping ocean conservation and will #SaveOurOceans.

Certified Oekotex, vegan and PETA approved
Our fabrics use waste reducing printing and dying techniques which are certified Oekotex and vegan – meaning no harmful chemicals are used.

42% less carbon emissions
Our products are certified for 42% less carbon emissions. Manufacturing is local and we consider the entire impact of all our supply & delivery chain – from sourcing through to delivery to you.

Zero waste
We prefer pre-ordering where possible, as this means zero waste. Our packaging is biodegradable and you will not find any unnecessary packaging, swing tags or labels anywhere near our products. RubyMoon will not send anything priority mail because the environmental cost of that can negate our impact – so please be patient enough to wait 3 to 5 days.

Photo by @marekokon

What is the lifestyle of an Ocean Lover?

Aside from purchasing our amazing swim- and activewear pieces here are some of the ways you can #SaveOurOceans.

Take care of the beach
A lot of the plastic found in the oceans starts out as beach litter. Don’t let your lovely day at the beach contribute to the problem. Remember to pick up your picnic supplies when you leave and maybe even go as far as taking part in local beach clean-ups.

Use less plastic
As you hopefully are aware by now – plastic is a major contributing factor to ocean pollution, destruction of habitat and actually ends up killing thousands of marine animals each year. Carry a reusable water bottle and coffee cup, remember your tote bag when shopping and recycle when possible. Where possible refuse single use plastic.

Care for your clothes
We’ve all heard the phrase “reduce, reuse, recycle” – but what does that mean in terms of clothing? Think about how many items you actually need in your wardrobe – reduce your buying habits accordingly. The most sustainable garment is the one we already own – look after your clothes and repair if necessary. If all hope is lost get involved in petitions that are demanding the improvement of the current clothing recycling system.

More on this topic in our blog post about “Creating circles of positive impact”: https://rubymoon.org.uk/creating-circles-of-positive-impact/

Eat sustainable seafood
Many kinds of fish are becoming extinct due to overfishing and loosing their habitat. When you are next at the supermarket or eating out, try and search (or ask!) for sustainable seafoods.

Support organisations that are helping the ocean
Volunteer work is just as important as financial support for local organisations that are working to protect the ocean. We at RubyMoon for example donate to healthyseas.org who are cleaning up our oceans, one fishing net at a time.

Reduce energy consumption
Burning fossil fuels results in carbon dioxide which makes our oceans more acidic. As a consequence, coral skeletons are weakened which leads to a loss of corals on a global scale. Think about walking or riding your bike to work, taking public transport or carpooling. Also change your lightbulbs to energy saving ones and turn of any electrical devices that aren’t in use.

Spread the word
So, you’re already an Ocean Warrior – incorporating all of the above ideas? Amazing! How about sharing your knowledge and inspiring friends and family? Research the work of public officials before you vote or contact your local representative.

(sources: Oceana and National Geographic)

[this post was deleted when updating our website so the date for World Oceans Day if off – WOD is celebrated every year on the 8th June]

Change currency