タグ: Activewear

Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is (in part) due to the nature of the industry. The process of producing garments – from design to sale, is much quicker and cheaper compared to the automobile or furniture industry, for example. This is also the reason why (primarily in western countries) clothing fashions are actually designed to have a short lifespan. This development […]

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RMMindfulSwim

#RubyMoonMindfulSwim

To celebrate the crescent moon on August 7th (the same moon that is featured in our logo), we decided to gather a few enthusiastic swimmers for our first ever #RubyMoonMindfulSwim – a mindfulness session followed by a swim in the ocean. Our meeting point, the Brighton bandstand, was taken over by some salsa dancers and so we moved further down the beach to a quieter spot to begin our conscious breathing experience led by Dawn Wilson. Dawn is a hypnotherapist and healthy food chef who has studies a range of holistic practices and cognitive therapies. More recently she has focussed on breathing techniques to unleash the power of the conscious […]

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Boycott_1

To boycott or not to boycott? – That is the question

With the fashion industry producing nearly 100 billion pieces of clothing each year, it’s no surprise that it’s one of the largest contributors to global warming. The UN recently reported that the unprecedented rate and scale of climate change could be more catastrophic to the world than previously predicted. The Facts This week our colleague Jessica researched the extensive damage that the fashion industry is doing to our environment and what we can do to transform consumer behaviour. Here are some of the shocking statistics: Did you know? The fashion industry uses around 98 million tonnes of non-renewable resources each year. More than 1 million tonnes of materials are wasted […]

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Parkour leggings multicoloured size M

Keep the Oceans #PlasticFree, wear RubyMoon

There is something about summer that is quite magical, everyone finds a good excuse to be outdoors. So we decided to enjoy the weather and headed to the sea front with our Active Ambassadors ! The sea is where the RubyMoon journey begins – the immense blue we want to protect and keep clean by collecting ghost fishing nets to make our high quality active and swim wear. Flattering and functional pieces for #ActiveWomen, committed to making this world a better place through conscious choices. Every single purchase empowers at least one woman in a developing country. Each piece is named after a woman supported with a business loan – […]

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microfibres

Oceans & Oceans of Microfibres: Time To Clean Up Our Act!

In October 2018, one of the European e-commerce platforms on which RubyMoon is featured, banned all polyester clothing – unless it is recycled.  With 35% of all plastic in the ocean being attributed to tiny plastic particles that are washed off of clothing, the issue of plastic pollution is becoming increasingly relevant and urgent. We were wondering if this is the beginning of the end for synthetic fabrics? Alexandra Reece investigates. Consumers are aware of the polluting impact of plastic on the environment, but what if by washing our clothes responsibly we could start cleaning up the problem? It was just a few years ago that consumers were made aware […]

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New GymToSwim Collection

We are launching our new innovative GymToSwim ® Collection online only and as part of the Brighton Beach Collective pop-up store at The FAIR Shop in Brighton from May 4th, 2018!  The capsule collection is designed to be worn both for exercise and as swimwear, making it unique in the marketplace, and is made up of a beautiful collection of premium ‘mix and match’ sports separates providing versatility with style. RubyMoon believes women are not limited to one type of sport or workout, and their outfits shouldn’t be either, but should be as adaptable as the women that wear them. This is reflected in the exciting and multi-functional collection we have developed, which […]

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RUBYMOON x SPORTIV’ @ Mode City Lyon – An Insight

As you are probably well aware of, if you follow us on Twitter, Instagram or Facebook, we have been preparing tirelessly for Mode City Lyon for weeks (and weeks, and weeks!) now.  Mode City is one of the biggest lingerie and swimwear trade shows in the world, and is taking place this week between Friday and Sunday at the Eurexpo exhibition centre in Lyon, France.   This year is set to be a particularly exciting one, too.  Not only is it the first year that RubyMoon will be exhibiting, but also the first year that the show will include a women’s active wear event – this has been called ‘ […]

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