タグ: Eco-brand

Parkour leggings

Fit For Our Future?

New Year Resolutions It’s 10 days in,  the holidays are over and the much awaited festive season has come and gone in a blink of an eye. It’s back to work, but it’s not all bad! A new year has begun, with new resolutions and goals for short-term or long-term achievements and fulfilling aspirations. What did you choose? To start a new hobby, get a new job or pursue a healthier lifestyle? The most popular new year resolutions involve some sort of well-being goal: lose weight, exercise and/or eat healthier.  This is because after days on end of constant drinking, eating and sleeping people tend to realize that it’s time […]

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Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is (in part) due to the nature of the industry. The process of producing garments – from design to sale, is much quicker and cheaper compared to the automobile or furniture industry, for example. This is also the reason why (primarily in western countries) clothing fashions are actually designed to have a short lifespan. This development […]

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Boycott_1

To boycott or not to boycott? – That is the question

With the fashion industry producing nearly 100 billion pieces of clothing each year, it’s no surprise that it’s one of the largest contributors to global warming. The UN recently reported that the unprecedented rate and scale of climate change could be more catastrophic to the world than previously predicted. The Facts This week our colleague Jessica researched the extensive damage that the fashion industry is doing to our environment and what we can do to transform consumer behaviour. Here are some of the shocking statistics: Did you know? The fashion industry uses around 98 million tonnes of non-renewable resources each year. More than 1 million tonnes of materials are wasted […]

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Parkour leggings multicoloured size M

Keep the Oceans #PlasticFree, wear RubyMoon

There is something about summer that is quite magical, everyone finds a good excuse to be outdoors. So we decided to enjoy the weather and headed to the sea front with our Active Ambassadors ! The sea is where the RubyMoon journey begins – the immense blue we want to protect and keep clean by collecting ghost fishing nets to make our high quality active and swim wear. Flattering and functional pieces for #ActiveWomen, committed to making this world a better place through conscious choices. Every single purchase empowers at least one woman in a developing country. Each piece is named after a woman supported with a business loan – […]

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RubyMoonWOD_1

Happy #WorldOceansDay

Today we are celebrating our beautiful blue ocean that connects us all. World Oceans Day serves as a reminder to help protect and conserve our seas. Did you know that a healthy ocean is critical to our survival – it generates oxygen, feeds us, regulates the climate, cleans the water we drink and provides medicine! Here are a few ways in which RubyMoon is helping to clean the ocean and protect our environment. ECONYL® nylon yarn from used fishing nets RubyMoon chooses sustainable materials – ECONYL® nylon yarn, from used fishing nets and other regenerated material, is used in our quality swimwear fabrics. Partner with healthyseas.org to collect drifting nets […]

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AUB Human Bourenmouth

Arts University Bournemouth- THE ‘HUMAN’ SYMPOSIUM

On March 5th, Our Founder Jo Godden, was invited to talk at the AUB ‘Human’ Symposium at their campus in Poole. This was an amazing opportunity to talk to students about ‘Circles of Impact- How the circular economy can be applied to Fashion & Textiles.’   There were some interesting presentations and here are some of them: Wouldn’t it be great if everyone worked together to make the world a little greener?  Chloe Harty, Vice President, AUBSU   Inspired to hear about how the Student Union at AUB is incorporating green thinking into practise with a ‘green week’, a zero-waste marketplace and an eco-brick project that educates about single use plastic […]

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RUBYMOON x SPORTIV’ @ Mode City Lyon – An Insight

As you are probably well aware of, if you follow us on Twitter, Instagram or Facebook, we have been preparing tirelessly for Mode City Lyon for weeks (and weeks, and weeks!) now.  Mode City is one of the biggest lingerie and swimwear trade shows in the world, and is taking place this week between Friday and Sunday at the Eurexpo exhibition centre in Lyon, France.   This year is set to be a particularly exciting one, too.  Not only is it the first year that RubyMoon will be exhibiting, but also the first year that the show will include a women’s active wear event – this has been called ‘ […]

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Shopping for Good: The Sustainable Development Goals and You

Have you heard of the Sustainable Development Goals? Chances are, no, because neither had I, until I started working as a summer marketing intern for RubyMoon. This is probably because our every day lives are saturated with the immediacy of buy now, think later, and very often sustainability is neither at the forefront of production lines nor consumption choices. Fashion, food, technology – it’s all getting faster, leaving us with increasingly less time to consider how it may have arrived in this shop, on that plate or in our hand and what actually goes into making it. The fashion industry is now the second largest polluter in the world, second […]

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