タグ: Eco-fashion

Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is (in part) due to the nature of the industry. The process of producing garments – from design to sale, is much quicker and cheaper compared to the automobile or furniture industry, for example. This is also the reason why (primarily in western countries) clothing fashions are actually designed to have a short lifespan. This development […]

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Boycott_1

To boycott or not to boycott? – That is the question

With the fashion industry producing nearly 100 billion pieces of clothing each year, it’s no surprise that it’s one of the largest contributors to global warming. The UN recently reported that the unprecedented rate and scale of climate change could be more catastrophic to the world than previously predicted. The Facts This week our colleague Jessica researched the extensive damage that the fashion industry is doing to our environment and what we can do to transform consumer behaviour. Here are some of the shocking statistics: Did you know? The fashion industry uses around 98 million tonnes of non-renewable resources each year. More than 1 million tonnes of materials are wasted […]

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Parkour leggings multicoloured size M

Keep the Oceans #PlasticFree, wear RubyMoon

There is something about summer that is quite magical, everyone finds a good excuse to be outdoors. So we decided to enjoy the weather and headed to the sea front with our Active Ambassadors ! The sea is where the RubyMoon journey begins – the immense blue we want to protect and keep clean by collecting ghost fishing nets to make our high quality active and swim wear. Flattering and functional pieces for #ActiveWomen, committed to making this world a better place through conscious choices. Every single purchase empowers at least one woman in a developing country. Each piece is named after a woman supported with a business loan – […]

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RubyMoonWOD_1

Happy #WorldOceansDay

Today we are celebrating our beautiful blue ocean that connects us all. World Oceans Day serves as a reminder to help protect and conserve our seas. Did you know that a healthy ocean is critical to our survival – it generates oxygen, feeds us, regulates the climate, cleans the water we drink and provides medicine! Here are a few ways in which RubyMoon is helping to clean the ocean and protect our environment. ECONYL® nylon yarn from used fishing nets RubyMoon chooses sustainable materials – ECONYL® nylon yarn, from used fishing nets and other regenerated material, is used in our quality swimwear fabrics. Partner with healthyseas.org to collect drifting nets […]

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Circular economy

CREATING CIRCLES OF POSITIVE IMPACT

Using Circular Economy to design products and businesses that benefit both people and our planet. Alexandra Reece investigates. Clothes are a fundamental part of our everyday life, used by many as a form of self-expression, but clothes are also killing our planet. In the current linear textiles economy, total greenhouse gas emissions from textile production amount to 1.2 billion tonnes annually, more than those of all international flights and maritime shipping combined (1). The Environmental Audit Committee’s recent ‘Fixing Fashion’ report has brought the idea of a need for systemic change in the fashion industry to the mainstream. A new economic model is necessary for fashion to end an era […]

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microfibres

Oceans & Oceans of Microfibres: Time To Clean Up Our Act!

In October 2018, one of the European e-commerce platforms on which RubyMoon is featured, banned all polyester clothing – unless it is recycled.  With 35% of all plastic in the ocean being attributed to tiny plastic particles that are washed off of clothing, the issue of plastic pollution is becoming increasingly relevant and urgent. We were wondering if this is the beginning of the end for synthetic fabrics? Alexandra Reece investigates. Consumers are aware of the polluting impact of plastic on the environment, but what if by washing our clothes responsibly we could start cleaning up the problem? It was just a few years ago that consumers were made aware […]

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HOW FAIR ARE YOU?

Sometimes people and places can really inspire us. As an Italian on the Erasmus programme, this is my second week in Brighton and I have learnt so much! Particularly when I met the very personable Siobhan Wilson, owner of the Fair Shop, in Queens Road, Brighton and I interviewed her on a busy afternoon in between customers. To understand Siobhan and the ideology behind her store it is important to understand the “Fair Lifestyle’.     Siobhan opened her shop with other 3 partners in 2008 as a pop-up store that never closed! With a background in humanity and development, Siobhan had become to be interested in fair trade since […]

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2020: The year of eco-fashion?

We see a lot of companies, particularly clothing brands, claiming to have environmentally-friendly credentials as a means of attracting conscious shoppers to their stores. However, it has been proven that not all companies know exactly how environmentally friendly – or usually, unfriendly – they really are. In 2011, Greenpeace inspected the water outputs of multiple riverside factories in China, including those producing garments, in response to it being published that 50% of China’s water had been deemed unsafe for human contact. It was believed that these factories were dumping toxic chemicals into rivers, and this meant that these chemicals were coming through into food and drinking water, affecting the health […]

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RUBYMOON x SPORTIV’ @ Mode City Lyon – An Insight

As you are probably well aware of, if you follow us on Twitter, Instagram or Facebook, we have been preparing tirelessly for Mode City Lyon for weeks (and weeks, and weeks!) now.  Mode City is one of the biggest lingerie and swimwear trade shows in the world, and is taking place this week between Friday and Sunday at the Eurexpo exhibition centre in Lyon, France.   This year is set to be a particularly exciting one, too.  Not only is it the first year that RubyMoon will be exhibiting, but also the first year that the show will include a women’s active wear event – this has been called ‘ […]

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Shopping for Good: The Sustainable Development Goals and You

Have you heard of the Sustainable Development Goals? Chances are, no, because neither had I, until I started working as a summer marketing intern for RubyMoon. This is probably because our every day lives are saturated with the immediacy of buy now, think later, and very often sustainability is neither at the forefront of production lines nor consumption choices. Fashion, food, technology – it’s all getting faster, leaving us with increasingly less time to consider how it may have arrived in this shop, on that plate or in our hand and what actually goes into making it. The fashion industry is now the second largest polluter in the world, second […]

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