タグ: entrepreneurs

Lucia and Lucia

Inspiring & Impactful: Lucia Mudima

RubyMoon empowers women through small loans to help them start or grow their own business. We do this through Lendwithcare.org where we select the women we invest in, who have stories that inspire us. Some of our garments are named after these women- take Lucia for example: Our bestselling Lucia boy shorts are comfortable, soft, stretchy, vegan, durable as well as chlorine, sunlight and saltwater resistant. But behind this garment hides the protagonist of the show: Lucia. Lucia Mudima is a widow living in the Mandeya area of Honde Valley in the Eastern Highlands of Zimbabwe. Before she could access her loan, she undertook financial training at Thrive Microfinance, enabling […]

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Inspiring & Impactful: Maria Rasheed

RubyMoon loans 100% of its net profits to women entrepreneurs in 14 developing countries. We share each story with you, from each woman that journeys with us. Case study and beautiful photography provided by FotoDocument/Shai Chishty Meet Maria Rasheed, a 24 year old young entrepreneur from Kot Khawaja Saeed in Pakistan. This is a story about loss, life, initiative  and the strength found in family. After being married for only 35 days, Marias´ husband (in the book of photos above) suddenly died of a heart attack. Soon after this devastating event, Maria found out she was pregnant. Still grieving and in shock, she decided to return to her family who […]

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Inspiring & Impactful: Jenny Vallejo

RubyMoon loans 100% of its net profits to women entrepreneurs in 14 developing countries. We share each story with you, from each woman that journeys with us. Case study and beautiful photography provided by FotoDocument/Ana Caroline de Lima Meet Jenny Vallejo who lives with her husband and their two kids in Carchi province, Northern Ecuador. Jenny has been working as a farmer and raising cattle since she got married, 12 years ago. She grows a diverse range of plants, such as corn, beans, and barley. In Ecuador, there are two seasons: the dry and wet season. This is the reason why Jenny decided to build a small dam to gather […]

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“Who has my money helped?”: Our recent LendWithCare successes

As you may know, RubyMoon is actually a not-for-profit organisation. The money we generate from sales of our swimwear goes entirely to women entrepreneurs in developing countries as loans to help them either start or grow their businesses, as a means of helping them to help themselves. When the loans come back, we can then put them towards producing more swimwear or re-loan the money to others who need it. We focus on women, as they are seen as the ‘change agents’ of the family –meaning they are the ones who are more likely to use the money for the good of their family. Women spend a larger proportion of […]

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