タグ: environment

Is it Worth It?

Rest now, e Papatūānuku Breathe easy and settle Right here where you are We’ll not move upon you For awhile We’ll stop, we’ll cease We’ll slow down and stay home Draw each other close and be kind Kinder than we’ve ever been. I wish we could say we were doing it for you as much as ourselves But hei aha We’re doing it anyway It’s right. It’s time. Time to return Time to remember Time to listen and forgive Time to withhold judgment Time to cry Time to think About others Remove our shoes Press hands to soil Sift grains between fingers Gentle palms Time to plant Time to wait […]

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Back to Basics: What Is Slow Fashion?

To understand what slow fashion really is, we first have to begin at the root with the Slow Movement. As mentioned in a previous blog post, this began in Italy in the 1980s, reacting against the fast-food culture. From there, it became international opposing the ‘fast’ lifestyle encouraged by industrialisation and technological development. This movement branched into different categories to include slow travel, slow cities and slow fashion. It has become a lifestyle choice, one that doesn’t overwhelm you. It opposes the idea of racing against the clock, of not having enough time and of living a superficial and meaningless life. Photo by Andrey Grushnikov from Pexels So, What’s ‘Fast’ […]

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A Solution For Our Sick Planet: The Circular Economy

Everyday we get bombarded with news about unpredictable weather, social unrest and economic fluctuations. What are we doing wrong? Why does it seem that everything is falling apart? One reason that comes to mind is the linear economy within our society that focuses on buy-use-waste. The overproduction and overconsumption stemming from this leads directly to environmental and social turmoil. At RubyMoon we think there is a solution to this problem; moving towards a circular economy, an economy with recycling, reusing and local production at its core. Can you imagine a world based on a circular economy? It all starts with saying ‘what if’. What if the UK relied entirely on […]

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Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is (in part) due to the nature of the industry. The process of producing garments – from design to sale, is much quicker and cheaper compared to the automobile or furniture industry, for example. This is also the reason why (primarily in western countries) clothing fashions are actually designed to have a short lifespan. This development […]

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RMMindfulSwim

#RubyMoonMindfulSwim

To celebrate the crescent moon on August 7th (the same moon that is featured in our logo), we decided to gather a few enthusiastic swimmers for our first ever #RubyMoonMindfulSwim – a mindfulness session followed by a swim in the ocean. Our meeting point, the Brighton bandstand, was taken over by some salsa dancers and so we moved further down the beach to a quieter spot to begin our conscious breathing experience led by Dawn Wilson. Dawn is a hypnotherapist and healthy food chef who has studies a range of holistic practices and cognitive therapies. More recently she has focussed on breathing techniques to unleash the power of the conscious […]

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BuergerbewegungUSA

Brighton Pride: a LGBTQ protest or a commercial pile of rubbish?

To Party or To Protest?’ The highly anticipated Brighton Pride took place last weekend and I was among the 250,000 people who attended the annual event, commemorating the fight for the human rights of the LGBTQ community. Shortly after the rainbow parade of self expression, Brighton was left covered in gas canisters and plastic trash. There was hardly any indication of the commemoration of the 50th anniversary of the Stonewall uprising that ignited the original protest that paved the way for LGBTQ political activism. It seems that, increasingly Brighton Pride has become a commodified booze boat for the world to sail away in- without acknowledging that Pride is in fact […]

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Parkour leggings multicoloured size M

Keep the Oceans #PlasticFree, wear RubyMoon

There is something about summer that is quite magical, everyone finds a good excuse to be outdoors. So we decided to enjoy the weather and headed to the sea front with our Active Ambassadors ! The sea is where the RubyMoon journey begins – the immense blue we want to protect and keep clean by collecting ghost fishing nets to make our high quality active and swim wear. Flattering and functional pieces for #ActiveWomen, committed to making this world a better place through conscious choices. Every single purchase empowers at least one woman in a developing country. Each piece is named after a woman supported with a business loan – […]

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RubyMoonWOD_1

Happy #WorldOceansDay

Today we are celebrating our beautiful blue ocean that connects us all. World Oceans Day serves as a reminder to help protect and conserve our seas. Did you know that a healthy ocean is critical to our survival – it generates oxygen, feeds us, regulates the climate, cleans the water we drink and provides medicine! Here are a few ways in which RubyMoon is helping to clean the ocean and protect our environment. ECONYL® nylon yarn from used fishing nets RubyMoon chooses sustainable materials – ECONYL® nylon yarn, from used fishing nets and other regenerated material, is used in our quality swimwear fabrics. Partner with healthyseas.org to collect drifting nets […]

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AUB Human Bourenmouth

Arts University Bournemouth- THE ‘HUMAN’ SYMPOSIUM

On March 5th, Our Founder Jo Godden, was invited to talk at the AUB ‘Human’ Symposium at their campus in Poole. This was an amazing opportunity to talk to students about ‘Circles of Impact- How the circular economy can be applied to Fashion & Textiles.’   There were some interesting presentations and here are some of them: Wouldn’t it be great if everyone worked together to make the world a little greener?  Chloe Harty, Vice President, AUBSU   Inspired to hear about how the Student Union at AUB is incorporating green thinking into practise with a ‘green week’, a zero-waste marketplace and an eco-brick project that educates about single use plastic […]

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Circular economy

CREATING CIRCLES OF POSITIVE IMPACT

Using Circular Economy to design products and businesses that benefit both people and our planet. Alexandra Reece investigates. Clothes are a fundamental part of our everyday life, used by many as a form of self-expression, but clothes are also killing our planet. In the current linear textiles economy, total greenhouse gas emissions from textile production amount to 1.2 billion tonnes annually, more than those of all international flights and maritime shipping combined (1). The Environmental Audit Committee’s recent ‘Fixing Fashion’ report has brought the idea of a need for systemic change in the fashion industry to the mainstream. A new economic model is necessary for fashion to end an era […]

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