タグ: environment

Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is […]

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RMMindfulSwim

#RubyMoonMindfulSwim

To celebrate the crescent moon on August 7th (the same moon that is featured in our logo), we decided to gather a few enthusiastic swimmers for our first ever #RubyMoonMindfulSwim – a mindfulness session followed by a swim in the ocean. Our meeting point, the Brighton bandstand, was taken over by some salsa dancers and […]

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BuergerbewegungUSA

Brighton Pride: a LGBTQ protest or a commercial pile of rubbish?

To Party or To Protest?’ The highly anticipated Brighton Pride took place last weekend and I was among the 250,000 people who attended the annual event, commemorating the fight for the human rights of the LGBTQ community. Shortly after the rainbow parade of self expression, Brighton was left covered in gas canisters and plastic trash. […]

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Parkour leggings multicoloured size M

Keep the Oceans #PlasticFree, wear RubyMoon

There is something about summer that is quite magical, everyone finds a good excuse to be outdoors. So we decided to enjoy the weather and headed to the sea front with our Active Ambassadors ! The sea is where the RubyMoon journey begins – the immense blue we want to protect and keep clean by […]

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RubyMoonWOD_1

Happy #WorldOceansDay

Today we are celebrating our beautiful blue ocean that connects us all. World Oceans Day serves as a reminder to help protect and conserve our seas. Did you know that a healthy ocean is critical to our survival – it generates oxygen, feeds us, regulates the climate, cleans the water we drink and provides medicine! […]

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AUB Human Bourenmouth

Arts University Bournemouth- THE ‘HUMAN’ SYMPOSIUM

On March 5th, Our Founder Jo Godden, was invited to talk at the AUB ‘Human’ Symposium at their campus in Poole. This was an amazing opportunity to talk to students about ‘Circles of Impact- How the circular economy can be applied to Fashion & Textiles.’   There were some interesting presentations and here are some of […]

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Circular economy

CREATING CIRCLES OF POSITIVE IMPACT

Using Circular Economy to design products and businesses that benefit both people and our planet. Alexandra Reece investigates. Clothes are a fundamental part of our everyday life, used by many as a form of self-expression, but clothes are also killing our planet. In the current linear textiles economy, total greenhouse gas emissions from textile production […]

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microfibres

Oceans & Oceans of Microfibres: Time To Clean Up Our Act!

In October 2018, one of the European e-commerce platforms on which RubyMoon is featured, banned all polyester clothing – unless it is recycled.  With 35% of all plastic in the ocean being attributed to tiny plastic particles that are washed off of clothing, the issue of plastic pollution is becoming increasingly relevant and urgent. We […]

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2020: The year of eco-fashion?

We see a lot of companies, particularly clothing brands, claiming to have environmentally-friendly credentials as a means of attracting conscious shoppers to their stores. However, it has been proven that not all companies know exactly how environmentally friendly – or usually, unfriendly – they really are. In 2011, Greenpeace inspected the water outputs of multiple […]

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“I can’t save the world alone!” – The myth threatening our environmental progress.

Sceptics are arguably a bigger threat to our environment than climate change itself. Over the years, there have been multiple articles suggesting we all stop caring – from ‘the earth is homeostatic’ to ‘it simply won’t get too bad within our lifetimes’, and the reasons have always been entirely disprovable. One recent article has particularly […]

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