タグ: ethical fashion

Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is […]

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RMMindfulSwim

#RubyMoonMindfulSwim

To celebrate the crescent moon on August 7th (the same moon that is featured in our logo), we decided to gather a few enthusiastic swimmers for our first ever #RubyMoonMindfulSwim – a mindfulness session followed by a swim in the ocean. Our meeting point, the Brighton bandstand, was taken over by some salsa dancers and […]

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Parkour leggings multicoloured size M

Keep the Oceans #PlasticFree, wear RubyMoon

There is something about summer that is quite magical, everyone finds a good excuse to be outdoors. So we decided to enjoy the weather and headed to the sea front with our Active Ambassadors ! The sea is where the RubyMoon journey begins – the immense blue we want to protect and keep clean by […]

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RubyMoonWOD_1

Happy #WorldOceansDay

Today we are celebrating our beautiful blue ocean that connects us all. World Oceans Day serves as a reminder to help protect and conserve our seas. Did you know that a healthy ocean is critical to our survival – it generates oxygen, feeds us, regulates the climate, cleans the water we drink and provides medicine! […]

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Out Of Sight, Out Of Mind: Who Made Your Clothes?

For Fashion Revolution week I wanted to share a recent visit to the Tenement Museum in Manhattan – Founded in 1988 by historian Ruth Abram and social activist Anita Jacobsen, the museum tours explore the uniquely American story of immigration and the rich, diverse landscape it continues to create. The Museum took root when Abram […]

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AUB Human Bourenmouth

Arts University Bournemouth- THE ‘HUMAN’ SYMPOSIUM

On March 5th, Our Founder Jo Godden, was invited to talk at the AUB ‘Human’ Symposium at their campus in Poole. This was an amazing opportunity to talk to students about ‘Circles of Impact- How the circular economy can be applied to Fashion & Textiles.’   There were some interesting presentations and here are some of […]

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Circular economy

CREATING CIRCLES OF POSITIVE IMPACT

Using Circular Economy to design products and businesses that benefit both people and our planet. Alexandra Reece investigates. Clothes are a fundamental part of our everyday life, used by many as a form of self-expression, but clothes are also killing our planet. In the current linear textiles economy, total greenhouse gas emissions from textile production […]

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New GymToSwim Collection

We are launching our new innovative GymToSwim ® Collection online only and as part of the Brighton Beach Collective pop-up store at The FAIR Shop in Brighton from May 4th, 2018!  The capsule collection is designed to be worn both for exercise and as swimwear, making it unique in the marketplace, and is made up of a beautiful […]

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The True Cost of Fur

Winter is on its way which means the high street is filling up with fur trimmed coats, bobble hats and other items with supposedly faux fur additions. Unfortunately, a lot of these items are coming from factories in China and other countries where there are less regulations regarding animal welfare and the use of fur […]

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Ten Celebrities Endorsing Ethical Fashion

The ten household names that you may not have realised dress sustainably!   1. Emma Watson Of course there couldn’t be an article about ethical fashion without mentioning Emma Watson, one of the most notable celebrities using their platform to incite positive change worldwide. Emma runs a website, Feel Good Style, promoting sustainable fashion and beauty […]

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