タグ: Global Development

Lucia and Lucia

Inspiring & Impactful: Lucia Mudima

RubyMoon empowers women through small loans to help them start or grow their own business. We do this through Lendwithcare.org where we select the women we invest in, who have stories that inspire us. Some of our garments are named after these women- take Lucia for example: Our bestselling Lucia boy shorts are comfortable, soft, stretchy, vegan, durable as well as chlorine, sunlight and saltwater resistant. But behind this garment hides the protagonist of the show: Lucia. Lucia Mudima is a widow living in the Mandeya area of Honde Valley in the Eastern Highlands of Zimbabwe. Before she could access her loan, she undertook financial training at Thrive Microfinance, enabling […]

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Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is (in part) due to the nature of the industry. The process of producing garments – from design to sale, is much quicker and cheaper compared to the automobile or furniture industry, for example. This is also the reason why (primarily in western countries) clothing fashions are actually designed to have a short lifespan. This development […]

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RMMindfulSwim

#RubyMoonMindfulSwim

To celebrate the crescent moon on August 7th (the same moon that is featured in our logo), we decided to gather a few enthusiastic swimmers for our first ever #RubyMoonMindfulSwim – a mindfulness session followed by a swim in the ocean. Our meeting point, the Brighton bandstand, was taken over by some salsa dancers and so we moved further down the beach to a quieter spot to begin our conscious breathing experience led by Dawn Wilson. Dawn is a hypnotherapist and healthy food chef who has studies a range of holistic practices and cognitive therapies. More recently she has focussed on breathing techniques to unleash the power of the conscious […]

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BuergerbewegungUSA

Brighton Pride: a LGBTQ protest or a commercial pile of rubbish?

To Party or To Protest?’ The highly anticipated Brighton Pride took place last weekend and I was among the 250,000 people who attended the annual event, commemorating the fight for the human rights of the LGBTQ community. Shortly after the rainbow parade of self expression, Brighton was left covered in gas canisters and plastic trash. There was hardly any indication of the commemoration of the 50th anniversary of the Stonewall uprising that ignited the original protest that paved the way for LGBTQ political activism. It seems that, increasingly Brighton Pride has become a commodified booze boat for the world to sail away in- without acknowledging that Pride is in fact […]

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Boycott_1

To boycott or not to boycott? – That is the question

With the fashion industry producing nearly 100 billion pieces of clothing each year, it’s no surprise that it’s one of the largest contributors to global warming. The UN recently reported that the unprecedented rate and scale of climate change could be more catastrophic to the world than previously predicted. The Facts This week our colleague Jessica researched the extensive damage that the fashion industry is doing to our environment and what we can do to transform consumer behaviour. Here are some of the shocking statistics: Did you know? The fashion industry uses around 98 million tonnes of non-renewable resources each year. More than 1 million tonnes of materials are wasted […]

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Out Of Sight, Out Of Mind: Who Made Your Clothes?

For Fashion Revolution week I wanted to share a recent visit to the Tenement Museum in Manhattan – Founded in 1988 by historian Ruth Abram and social activist Anita Jacobsen, the museum tours explore the uniquely American story of immigration and the rich, diverse landscape it continues to create. The Museum took root when Abram and Jacobsen discovered 97 Orchard Street — a dilapidated tenement building that had been shuttered for more than 50 years. Although in ruins, many of the personal artifacts of the generations that lived there remain and a whole series of tours have been developed around the inhabitants and their histories. One such tour is called […]

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palestinian woman entreprenuer

Inspiring & Impactful: Yasmeen Al-Deen

RubyMoon gives 100% of our net profits to women entrepreneurs as microloans across 14 developing countries. We want to share each empowering story with you, with everyone that journeys with us. Case study and photography provided by Lendwithcare.org. Yasmeen Zain Al-Deen is 27 years old, lives in Majdal Bani Fadel, Nablus in Palestine, and runs a hairdressing salon with her business partner. Their salon offers haircuts, styling, make-up, dye, and skin care. They have built up a good reputation and are attracting clients from all around the city. Now is time to expand the business and so Yasmeen requested a loan to buy new equipment that will cost more than $5,000, […]

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AUB Human Bourenmouth

Arts University Bournemouth- THE ‘HUMAN’ SYMPOSIUM

On March 5th, Our Founder Jo Godden, was invited to talk at the AUB ‘Human’ Symposium at their campus in Poole. This was an amazing opportunity to talk to students about ‘Circles of Impact- How the circular economy can be applied to Fashion & Textiles.’   There were some interesting presentations and here are some of them: Wouldn’t it be great if everyone worked together to make the world a little greener?  Chloe Harty, Vice President, AUBSU   Inspired to hear about how the Student Union at AUB is incorporating green thinking into practise with a ‘green week’, a zero-waste marketplace and an eco-brick project that educates about single use plastic […]

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Shopping for Good: The Sustainable Development Goals and You

Have you heard of the Sustainable Development Goals? Chances are, no, because neither had I, until I started working as a summer marketing intern for RubyMoon. This is probably because our every day lives are saturated with the immediacy of buy now, think later, and very often sustainability is neither at the forefront of production lines nor consumption choices. Fashion, food, technology – it’s all getting faster, leaving us with increasingly less time to consider how it may have arrived in this shop, on that plate or in our hand and what actually goes into making it. The fashion industry is now the second largest polluter in the world, second […]

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