タグ: pollution

A Solution For Our Sick Planet: The Circular Economy

Everyday we get bombarded with news about unpredictable weather, social unrest and economic fluctuations. What are we doing wrong? Why does it seem that everything is falling apart? One reason that comes to mind is the linear economy within our society that focuses on buy-use-waste. The overproduction and overconsumption stemming from this leads directly to environmental and social turmoil. At RubyMoon we think there is a solution to this problem; moving towards a circular economy, an economy with recycling, reusing and local production at its core. Can you imagine a world based on a circular economy? It all starts with saying ‘what if’. What if the UK relied entirely on […]

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Are Black Friday bargains worth it?

Who doesn’t love snagging a good bargain? Saving a few quid here and there? You’d be crazy not to love Black Friday’s insane deals, right? But ask yourself, are bargains worth the environmental impact of overconsumption and impulse buying so central to Black Friday’s success?  The answer is no, in case anyone had doubts. Popular fashion retailers spend massive amounts of time, energy, and money to lure you in during Black Friday and Cyber Monday. Many of these retailers, including Vero Moda, C&A, Forever 21 and Esprit rely heavily on synthetic materials such as polyester to make some of their garments. Here are just a few of the ways in […]

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microfibres

Oceans & Oceans of Microfibres: Time To Clean Up Our Act!

In October 2018, one of the European e-commerce platforms on which RubyMoon is featured, banned all polyester clothing – unless it is recycled.  With 35% of all plastic in the ocean being attributed to tiny plastic particles that are washed off of clothing, the issue of plastic pollution is becoming increasingly relevant and urgent. We were wondering if this is the beginning of the end for synthetic fabrics? Alexandra Reece investigates. Consumers are aware of the polluting impact of plastic on the environment, but what if by washing our clothes responsibly we could start cleaning up the problem? It was just a few years ago that consumers were made aware […]

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