タグ: women

Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is (in part) due to the nature of the industry. The process of producing garments – from design to sale, is much quicker and cheaper compared to the automobile or furniture industry, for example. This is also the reason why (primarily in western countries) clothing fashions are actually designed to have a short lifespan. This development […]

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Empowering Women: Jenny Vallejo

RubyMoon loans 100% of its net profits to women entrepreneurs in 14 developing countries. We share each story with you, from each woman that journeys with us. Case study and beautiful photography provided by FotoDocument/Ana Caroline de Lima Meet Jenny Vallejo who lives with her husband and their two kids in Carchi province, Northern Ecuador. Jenny has been working as a farmer and raising cattle since she got married, 12 years ago. She grows a diverse range of plants, such as corn, beans, and barley. In Ecuador, there are two seasons: the dry and wet season. This is the reason why Jenny decided to build a small dam to gather […]

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“Who has my money helped?”: Our recent LendWithCare successes

As you may know, RubyMoon is actually a not-for-profit organisation. The money we generate from sales of our swimwear goes entirely to women entrepreneurs in developing countries as loans to help them either start or grow their businesses, as a means of helping them to help themselves. When the loans come back, we can then put them towards producing more swimwear or re-loan the money to others who need it. We focus on women, as they are seen as the ‘change agents’ of the family –meaning they are the ones who are more likely to use the money for the good of their family. Women spend a larger proportion of […]

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