I started working for RubyMoon last summer for my third year intern placement.
During the placement I was involved in pattern cutting, toiling and technical flat drawing ready for the up and coming collection. Following the development of the new collection was an interesting journey, learning about the importance of every design and fabric detail along the way.
Not only was Jo committed to following the ethos of the brand, by sourcing all fabrics, trims and manufacturing ethically, but she was also dedicated to her target market. Focus Groups were held during the design process, in order to make sure that women got exactly what they needed out of their RubyMoon swimwear. Conducting this research was essential, as the collection had to stand the test of time both physically and aesthetically, in keeping with the concept of slow fashion. Sleek, flattering and practical designs ensured that garments are cherished by the women who wear them and the use of “Xtra Life Lycra” also ensures that they are worn year after year.
The collection is based on five key designs, made to appeal to every stylish swimmer. Research revealed that the most important factor for women when buying swimwear was the fit. Women opted for designs that they knew would “stay on” and not “ride up” or “come loose” when swimming. The designs also needed to be flattering but functional. These opinions were applied to the collection, by designing strong well-fitted garments that flatter the female sillohette. The collection offers women feminine designs with a sportswear edge. I feel the collection has a direct link to the brand’s ethics and aims, the purchase of the swimwear empowers the women who wear them along with the entrepreneurs who benefit from the profits.
The five key designs are going to be made into, two capsule collections, using stunning prints, designed by illustrator Sarah Arnett. Solid block colours, are also used, contrasting black with a shade of coral, making this collection designed to suit every personality.
Overall, amongst learning several transferable skills, I felt that I was genuinely valued and was even allowed to get involved with the design process, something which I feel is rare when working in a fashion placement.
– Jasmine Gandey