Tag: Eco-fashion

CREATING CIRCLES OF POSITIVE IMPACT

Using Circular Economy to design products and businesses that benefit both people and our planet. Alexandra Reece investigates. Clothes are a fundamental part of our everyday life, used by many as a form of self-expression, but clothes are also killing our planet. In the current linear textiles economy, total greenhouse gas emissions from textile production […]

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Oceans & Oceans of Microfibres: Time To Clean Up Our Act!

In October 2018, one of the European e-commerce platforms on which RubyMoon is featured, banned all polyester clothing – unless it is recycled.  With 35% of all plastic in the ocean being attributed to tiny plastic particles that are washed off of clothing, the issue of plastic pollution is becoming increasingly relevant and urgent. We […]

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HOW FAIR ARE YOU?

Sometimes people and places can really inspire us. As an Italian on the Erasmus programme, this is my second week in Brighton and I have learnt so much! Particularly when I met the very personable Siobhan Wilson, owner of the Fair Shop, in Queens Road, Brighton and I interviewed her on a busy afternoon in […]

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2020: The year of eco-fashion?

We see a lot of companies, particularly clothing brands, claiming to have environmentally-friendly credentials as a means of attracting conscious shoppers to their stores. However, it has been proven that not all companies know exactly how environmentally friendly – or usually, unfriendly – they really are. In 2011, Greenpeace inspected the water outputs of multiple […]

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RUBYMOON x SPORTIV’ @ Mode City Lyon – An Insight

As you are probably well aware of, if you follow us on Twitter, Instagram or Facebook, we have been preparing tirelessly for Mode City Lyon for weeks (and weeks, and weeks!) now.  Mode City is one of the biggest lingerie and swimwear trade shows in the world, and is taking place this week between Friday […]

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Shopping for Good: The Sustainable Development Goals and You

Have you heard of the Sustainable Development Goals? Chances are, no, because neither had I, until I started working as a summer marketing intern for RubyMoon. This is probably because our every day lives are saturated with the immediacy of buy now, think later, and very often sustainability is neither at the forefront of production […]

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