Tag: environment

Is it Worth It?

Rest now, e Papatūānuku Breathe easy and settle Right here where you are We’ll not move upon you For awhile We’ll stop, we’ll cease We’ll slow down and stay home Draw each other close and be kind Kinder than we’ve ever been. I wish we could say we were doing it for you as much […]

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Back to Basics: What Is Slow Fashion?

To understand what slow fashion really is, we first have to begin at the root with the Slow Movement. As mentioned in a previous blog post, this began in Italy in the 1980s, reacting against the fast-food culture. From there, it became international opposing the ‘fast’ lifestyle encouraged by industrialisation and technological development. This movement […]

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A Solution For Our Sick Planet: The Circular Economy

Everyday we get bombarded with news about unpredictable weather, social unrest and economic fluctuations. What are we doing wrong? Why does it seem that everything is falling apart? One reason that comes to mind is the linear economy within our society that focuses on buy-use-waste. The overproduction and overconsumption stemming from this leads directly to […]

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Trends_1

Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is […]

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RMMindfulSwim

#RubyMoonMindfulSwim

To celebrate the crescent moon on August 7th (the same moon that is featured in our logo), we decided to gather a few enthusiastic swimmers for our first ever #RubyMoonMindfulSwim – a mindfulness session followed by a swim in the ocean. Our meeting point, the Brighton bandstand, was taken over by some salsa dancers and […]

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BuergerbewegungUSA

Brighton Pride: a LGBTQ protest or a commercial pile of rubbish?

To Party or To Protest?’ The highly anticipated Brighton Pride took place last weekend and I was among the 250,000 people who attended the annual event, commemorating the fight for the human rights of the LGBTQ community. Shortly after the rainbow parade of self expression, Brighton was left covered in gas canisters and plastic trash. […]

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Parkour leggings multicoloured size M

Keep the Oceans #PlasticFree, wear RubyMoon

There is something about summer that is quite magical, everyone finds a good excuse to be outdoors. So we decided to enjoy the weather and headed to the sea front with our Active Ambassadors ! The sea is where the RubyMoon journey begins – the immense blue we want to protect and keep clean by […]

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RubyMoonWOD_1

Happy #WorldOceansDay

Today we are celebrating our beautiful blue ocean that connects us all. World Oceans Day serves as a reminder to help protect and conserve our seas. Did you know that a healthy ocean is critical to our survival – it generates oxygen, feeds us, regulates the climate, cleans the water we drink and provides medicine! […]

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AUB Human Bourenmouth

Arts University Bournemouth- THE ‘HUMAN’ SYMPOSIUM

On March 5th, Our Founder Jo Godden, was invited to talk at the AUB ‘Human’ Symposium at their campus in Poole. This was an amazing opportunity to talk to students about ‘Circles of Impact- How the circular economy can be applied to Fashion & Textiles.’   There were some interesting presentations and here are some of […]

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Circular economy

CREATING CIRCLES OF POSITIVE IMPACT

Using Circular Economy to design products and businesses that benefit both people and our planet. Alexandra Reece investigates. Clothes are a fundamental part of our everyday life, used by many as a form of self-expression, but clothes are also killing our planet. In the current linear textiles economy, total greenhouse gas emissions from textile production […]

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