Tag: fashion industry

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Trends are dead. Long live trends.

“Fashion” can be defined as a variety of things. Originating from the French “façon”, “la manière”, meaning “a certain way”, “style, manner” it is used to describe many different aspects of today’s culture. Most agree that the term fashion describes a certain change. In our society, it is most commonly associated with clothing. This is […]

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Parkour leggings multicoloured size M

Keep the Oceans #PlasticFree, wear RubyMoon

There is something about summer that is quite magical, everyone finds a good excuse to be outdoors. So we decided to enjoy the weather and headed to the sea front with our Active Ambassadors ! The sea is where the RubyMoon journey begins – the immense blue we want to protect and keep clean by […]

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Out Of Sight, Out Of Mind: Who Made Your Clothes?

For Fashion Revolution week I wanted to share a recent visit to the Tenement Museum in Manhattan – Founded in 1988 by historian Ruth Abram and social activist Anita Jacobsen, the museum tours explore the uniquely American story of immigration and the rich, diverse landscape it continues to create. The Museum took root when Abram […]

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2020: The year of eco-fashion?

We see a lot of companies, particularly clothing brands, claiming to have environmentally-friendly credentials as a means of attracting conscious shoppers to their stores. However, it has been proven that not all companies know exactly how environmentally friendly – or usually, unfriendly – they really are. In 2011, Greenpeace inspected the water outputs of multiple […]

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