The ten household names that you may not have realised dress sustainably!
1. Emma Watson
Of course there couldn’t be an article about ethical fashion without mentioning Emma Watson, one of the most notable celebrities using their platform to incite positive change worldwide. Emma runs a website, Feel Good Style, promoting sustainable fashion and beauty brands, and has worked with fair-trade brand People Tree on three collections of organic, fair trade clothing. She signed up to Livia Firth’s Green Carpet Challenge in 2015, vouching that every piece she wears on the red carpet will be sustainable.
2. Livia Firth
Film producer and wife of actor Colin Firth, Livia is arguably one of the biggest names in ethical fashion. As the founder and creative director of the brand Eco Age, Livia works with fashion businesses to develop sustainable solutions to the working of their company. Eco Age awards the Green Carpet Challenge Brandmark to brands in recognition of sustainable pieces or collections and encourages celebrities to wear these pieces to high-profile events, thus raising the profile of sustainable fashion within the public eye.
3. Gwyneth Paltrow
Actress Gwyneth Paltrow has quite a history in creating ethical and sustainable fashion, having worked on eco-friendly fashion lines with names such as Ecoalf and designer Stella McCartney. A notable collaboration was her fashion line produced with Amour Vert, consisting of shirts made from organic fabrics and low-impact dyes, where each sale corresponded to one tree being planted in the Tahoe National Forest.
Singer and producer Will.i.am has teamed up with Coca Cola to create Ekocycle, a brand aiming to emphasise the importance of recycling to the younger generation by turning old aluminium and plastic waste into clothing, luggage and bicycles. Ekocycle has collaborated with multiple household names to produce sustainable products, including Levis’ Waste-Less jeans, Beats headphones by Dr. Dre, and a range of outerwear with Adidas.
5. Sir Richard Branson
Richard Branson, founder of the Virgin brand, has publicly spoken about the necessity of sustainability initiatives within business. In 2014, he and Vivienne Westwood launched a new range of Virgin Atlantic uniforms for pilots and cabin crew, to put his ethical fashion values into practice within his own company. The uniforms are all made from recycled materials, mostly a recycled polyester from old plastic bottles.
6. Anne Hathaway
Although this has not yet spread to her entire wardrobe, actress Anne Hathaway has recently been noted to only wear vegan shoes at public events. She has endorsed ethical shoe company Beyond Skin in multiple photoshoots, personally requesting that her footwear be from this brand, and ensured that during production of 2012 film Les Miserables, her character Fantine was always dressed in animal-free shoes.
7. Natalie Portman
Vegan actress Natalie Portman mirrors her ethical diet in her clothing choices. She publicly wears ethical and sustainable fashion brands on red carpets, including dresses by H&M’s Conscious range and eco-friendly designer Stella McCartney. In a 2015 short film for Miss Dior, Natalie requested that her Dior shoes were re-designed to be leather-free. Most profoundly, her wedding ring is ethical; it is entirely made from recycled platinum and conflict-free diamonds.
8. Pharrell Williams
Pop singer Pharrell Williams has used his profits to create positive change through becoming the company director of the brand Bionic Yarn. The company tis to reduce plastic pollution in oceans, using recycled coastal and marine plastics in its fabrics, to create functional and aesthetic clothing pieces. Pharrell is also involved with a denim line, RAW for the Oceans, which also uses recovered plastics from oceans and sustainable dyes to create blue denim jeans.
9. Christy Turlington Burns
Supermodel Christy Turlington Burns recently worked on Amber Valletta’s series of short films, Threading: Driving Fashion Forward, which aimed to raise awareness of the issues of waste, violations of human rights, toxins and environmental impact within the fashion industry. Her non-profit organisation Every Mother Counts assists women in developing countries, describing the garment industry’s abuse of workers for the purpose of profit as a ‘failure of conscience’.
U2 singer Bono is the founder of ethical fashion brand Edun Apparel, which he co-owns with his wife Ali Hewson. Their aim was to prove that a for-profit business can still treat its workers well no matter what stage of the production chain they are at. Edun has a strong trading relationship with multiple developing countries in Africa, supports community-based initiatives and is partners with many African artisans and artists to create fashion pieces.